Available courses


The goal of this training service is to explore the potential of crowdfunding to empower entrepreneurs with both financial capital and social capital. The training intends to introduce to participants to the science behind successful crowdfunding, it will also highlight different crowdfunding models and explain which of them is most fitting for certain projects or SMEs. Moreover, the webinar will give practical advice on which aspects have to be considered to run a successful crowdfunding campaign and how crowdfunding can be used to validate a potential market. The presenter will introduce different types of crowdfunding platforms available out there and present some real-world examples from a variety of successful campaigns. Considering that this training session will mainly be focused on introducing participants to the concept of crowdfunding and the crowdfunding approaches, the session will mostly revolve around the presenter sharing information and his/hers relevant experience in relation to the topic.


• What is crowdfunding and how does it work?

• Choosing the right crowdfunding platform

• Keys to a successful crowdfunding campaign

• Intro to crowdfunding models and choosing the most suitable model for a specific SME

• Overview of the crowdfunding market

• Crowdfunding side-effects

• Crowdfunding vs. traditional financing

About the sesion:

This session works in a way that it turns the table on SMEs by asking organizations to pitch the problems they want startup teams to solve and offer a pathway to funding. Claus Mortensen with three other investors will provide an open space for G&A after the session to ensure the information learned is successfully acquired.

Investors present at the event: 

  • Marie Asano, Principal at the European Circular Bioeconomy Fund. ECBF is the first venture capital fund exclusively dedicated to the (circular-) bioeconomy, ECBF aims to catalyze the transition towards a sustainable future with their 300 mio Euro fund.
  • Caspar Høgh Co-founder & Partner in Noon Ventures. Noon invest up to 3 mio Euroes in early stage startups that drive sustainable progress and is supported by a strong IPR strategy.
  • Michael Krel, Partner in Sofinnova Partners. Sofinnova Partners is a deeply-established venture capital firm in Europe, with 50 years of experience backing over 500 companies and creating market leaders around the globe.

About the session:

 This online interactive live training session will provide useful information about support facilities for innovation and internationalization of bioeconomy SMEs in Europe and how to make use of those facilities to grow the wanted businesses. After attending this training session participants will gain an understanding of the advantages of innovation and internationalization, get familiar with innovation and internationalization support facilities for bioeconomy SMEs in Europe, and get a chance to see examples of good practice. 

Topic covered in the training session:

• Getting familiar with innovation and internationalization support facilities

• The reasons for SMEs to go international

• How can you use EU funds for innovation and internationalization projects?

• Examples of good practice

About the session:

In vigorously competitive markets biobased SMEs need to understand the importance of community engagement and how they can benefit from it.

On the workshop we will cover:

  • The importance of community engagement
  • How to conduct a community engagement
  • Goals and principles
  • Promotion of community engagement
  • Examples of community engagement

About the session:

By attending this well-structured training session participants such as yourself, will get insights on how to use the lean canvas and its nine building blocks to reduce complexity and present their company’s business model in a clear and concise way.

Topic covered in the training session:


  • Introduction to the lean canvas
  • Importance of reducing complexity and language universality
  • Holistic approach to business model creation

About the session:

This online interactive session aims to provide participants with up-to-date applicable knowledge considering EU funding opportunities and the company’s growth, by giving topic-specific trainings, with following Q&A sessions. Additionally, a tutoring option is a possibility if a certain participant aims to engage in the training more deeply and thoroughly. Namely, after this session, you will be able to spot relevant opportunities and avoid irrelevant/lower chances ones.


Topic covered in the training session:

  • Overview of EU funding opportunities;
  • Criteria to judge how a grant is or is NOT suitable for the specific case;
  • Criteria to decide how and if to partner up with other parties, or how and if to lead bid alone;
  • How to best position your organization toward a specific bid
  • Bioeconomy public funding opportunities:

1. Horizon 2020 -> Horizon Europe;

2. LIFE & Innovation Fund;

3. ECBF & INNOVFIN (loans and guarantees);

4. ERA CoBioTech and other niches.

About the session: 

This interactive online session sets out a goal to provide guided valuable advice to SEMs, as well as some useful tips and tricks, on how to prepare and deliver a memorable pitch presentation to potential investors and secure funding for their business. In this training, the focus will be on how to communicate a vision, business model and impact model clearly and convincingly to gain interest and attention from business investors.

Topic covered in the training session:

• Overview of pitching basics including pitching DOs and DONT’s

• Elements of presenting - how to perform a convincing pitch and make it memorable

• Online pitching

• Common questions from investors

• Handling feedback and gaining funding

About the session:

This interactive online training aims to guide new entrepreneurs through a series of simple steps on how to uniquely brand their business and communicate their value proposition to potential customers. During this interactive online session, we will discuss and highlight the main principles of the importance of brand image and inbound marketing. Case studies will be provided for reference. After the completion of the training you will be able to create a voice within your industry and create a good marketing, communication and brand strategy that can increase leads, boost sales, widen the consumer base.


Topic covered in the training session:

  • Understand the true idea of branding and why people buy brands
  • Create brand personality to build relationship with your customers
  • Define and communicate a real value proposition of your product
  • Turn your company values into more customers
  • Use a process-based approach for planning and designing creative marketing communications
  • Select the right integrated marketing communications methods and media
  • Determine the success of marketing communications campaigns

Learning objectives

In this three-part lecture, you will learn how to engage investors more effectively and how to properly manage their expectations. Concretely, in the first part, we will go over the background of the lecturer. In the second part, we will discuss what is the difference between cash and valuation, what is valuation from an investor’s perspective, and why valuation matters. The third, and last part, will explain the different valuation approaches and go into detail about the ones most relevant for an early-stage start-up. 

Topic covered in the training session: 

• Company valuation 

• Investor readiness

 • Investor engagement 

• Managing company valuation expectations

Learning objectives 

The online session sets out to provide SMEs with theoretical and practical knowledge about the most practical and recurrent sales and marketing channels within the business world, to be included in the SME’s current sales strategy for the target market addressed. This training is intended for project managers, marketing personnel and other development personnel. To better solidify the learned content real case examples will also be presented. 

 Topic covered in the training session: 

• Key aspects when designing an effective sales and marketing strategy.

 • Critical points to consider when addressing your customer.

 • Effective tools for use to when drafting a sales strategy in-house. 

• General and Specific considerations to Sell a Product: Differences between a Sales and Marketing Strategy and main challenges. 

• Strategic decisions about your product: 4P’s Product Mix 

• Channel Distribution Landscape and analysis • Customer Relationship Management: Know your sales Funnel

Learning objectives

Before stepping foot in the market, validating the need for your product in the first place is essential. This online training session will provide SMEs with general and practical knowledge about key aspects to consider when validating their business idea in the process of testing how relevant a product or concept is by conducting user research. After the completion of this course, you will be able to generate your own go-to-market strategies and viability plan when entering into potential markets of action. 

Topic covered in the training session:

• Develop a market validation analysis to apply in-company.

• Identify your potential market to target your business idea/product

• Know different real-case business methods for market validation

• The four steps of a Market Validation analysis

• How to carry out a Target Market Analysis: key points and considerations to successfully address your target market

• Different business methods applied to real case studies (examples)

Learning objectives 

This online training session will provide participants with general and practical knowledge about the legal aspects of investing in venture capital from an international point of view. You will get a general overview of the main aspects to take into account in the negotiation of a funding round and the types of legal documents to subscribe. 

 Topic covered in the training session:

 • The construction of a partner agreement for a venture capital operation. 

 • Economic agreements. Usual clause 

• Control pacts and usual clause 

• Remaining agreements 

• Preferential rights 

• Transfer to statutes of the shareholders’ agreement

Learning objectives 

The online session sets out to provide participants with theoretical knowledge and practical examples that will give an overview of the main exit strategies (both direct sale to the market and stock market) and the usual reporting methods in the relation of a company with venture capital. This training session will consist of an oral presentation, which will contain some practical examples allowing the application of learned knowledge. This workshop is intended for project managers, marketing personnel, and other development personnel. 

Topic covered in the training session

• Reporting methods 

• Formal and informal exit strategies 

• Direct sales to the market (including a trade sale, secondary buy out (SBO),buyback and operations with management teams) 

• Stock market

In this supplementary webinar, Anna Franciosini from Ciaotech stresses the importance of innovation intelligence, shows some tools to obtain it, and presents the example of a stakeholder analysis carried out in the scope of the FARMŸNG project.

The cluster capacity building programme of MPowerBIO - 13 courses designed to help clusters support their SMEs. This course content is free for all team members of MPowerBIO Associated Clusters. 

If you wish to enrol in this course, please contact Tatjana Schwabe-Markovic (schwabe@clib-cluster.de) or Katrin Kriebs (kriebs@clib-cluster.de) to receive the enrolment key.