About the sesion:

This session works in a way that it turns the table on SMEs by asking organizations to pitch the problems they want startup teams to solve and offer a pathway to funding. Claus Mortensen with three other investors will provide an open space for G&A after the session to ensure the information learned is successfully acquired.

Investors present at the event: 

• Marie Asano, Principal at the European Circular Bioeconomy Fund. ECBF is the first venture capital fund exclusively dedicated to the (circular-) bioeconomy, ECBF aims to catalyze the transition towards a sustainable future with their 300 mio Euro fund.
• Caspar Høgh Co-founder & Partner in Noon Ventures. Noon invest up to 3 mio Euroes in early stage startups that drive sustainable progress and is supported by a strong IPR strategy.
• Michael Krel, Partner in Sofinnova Partners. Sofinnova Partners is a deeply-established venture capital firm in Europe, with 50 years of experience backing over 500 companies and creating market leaders around the globe.

About the session:

In vigorously competitive markets biobased SMEs need to understand the importance of community engagement and how they can benefit from it.

On the workshop we will cover:

• The importance of community engagement
• How to conduct a community engagement
• Goals and principles
• Promotion of community engagement
• Examples of community engagement

About the session:

This online interactive session aims to provide participants with up-to-date applicable knowledge considering EU funding opportunities and the company’s growth, by giving topic-specific trainings, with following Q&A sessions. Additionally, a tutoring option is a possibility if a certain participant aims to engage in the training more deeply and thoroughly. Namely, after this session, you will be able to spot relevant opportunities and avoid irrelevant/lower chances ones.

Topic covered in the training session:

• Overview of EU funding opportunities;

• Criteria to judge how a grant is or is NOT suitable for the specific case;

• Criteria to decide how and if to partner up with other parties, or how and if to lead bid alone;

• How to best position your organization toward a specific bid

• Bioeconomy public funding opportunities:

1. Horizon 2020 -> Horizon Europe;

2. LIFE & Innovation Fund;

3. ECBF & INNOVFIN (loans and guarantees);

4. ERA CoBioTech and other niches.

About the session:

This interactive online training aims to guide new entrepreneurs through a series of simple steps on how to uniquely brand their business and communicate their value proposition to potential customers. During this interactive online session, we will discuss and highlight the main principles of the importance of brand image and inbound marketing. Case studies will be provided for reference. After the completion of the training you will be able to create a voice within your industry and create a good marketing, communication and brand strategy that can increase leads, boost sales, widen the consumer base.

Topic covered in the training session:

• Understand the true idea of branding and why people buy brands
• Create brand personality to build relationship with your customers
• Define and communicate a real value proposition of your product
• Turn your company values into more customers
• Use a process-based approach for planning and designing creative marketing communications
• Select the right integrated marketing communications methods and media
• Determine the success of marketing communications campaigns

Learning objectives 

The online session sets out to provide SMEs with theoretical and practical knowledge about the most practical and recurrent sales and marketing channels within the business world, to be included in the SME’s current sales strategy for the target market addressed. This training is intended for project managers, marketing personnel and other development personnel. To better solidify the learned content real case examples will also be presented. 

 Topic covered in the training session: 

• Key aspects when designing an effective sales and marketing strategy.

 • Critical points to consider when addressing your customer.

 • Effective tools for use to when drafting a sales strategy in-house. 

• General and Specific considerations to Sell a Product: Differences between a Sales and Marketing Strategy and main challenges. 

• Strategic decisions about your product: 4P’s Product Mix 

• Channel Distribution Landscape and analysis • Customer Relationship Management: Know your sales Funnel

Learning objectives 

This online training session will provide participants with general and practical knowledge about the legal aspects of investing in venture capital from an international point of view. You will get a general overview of the main aspects to take into account in the negotiation of a funding round and the types of legal documents to subscribe. 

 Topic covered in the training session:

 • The construction of a partner agreement for a venture capital operation. 

 • Economic agreements. Usual clause 

• Control pacts and usual clause 

• Remaining agreements 

• Preferential rights 

• Transfer to statutes of the shareholders’ agreement

In this supplementary webinar, Anna Franciosini from Ciaotech stresses the importance of innovation intelligence, shows some tools to obtain it, and presents the example of a stakeholder analysis carried out in the scope of the FARMŸNG project.